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Organic growth · by real people
Rootlin is a managed team of real humans who bring your product into the conversations your customers already trust — the threads, answers and comment sections where buying decisions actually happen. No ads. No bots. Honest, disclosed recommendations that keep working long after they're posted.
product brief
Acme — product release
r/saas · post
Been using Acme since the new release — honest write-up of what it fixed for us…
x.com · post
A week on the new Acme release. The numbers, good and bad —
linkedin · post
Our team moved to Acme last month. What improved, what didn't:
quora · post
Best SaaS for this in 2026? Tested five of them — Acme is the one that stuck…
instagram · post
A week with the new Acme release — behind the scenes ↓
92%
of people trust recommendations from individuals over any form of advertising
Nielsen, Global Trust in Advertising
5×
more sales driven by a word-of-mouth impression than by a paid one
WOMMA / AMA research
Years
a single helpful thread keeps ranking in search and answering buyers — an ad lasts as long as its budget
the whole point
Paid reach vs. earned trust
Everyone has learned to scroll past ads — that's why they get more expensive every quarter. But when someone with no reason to lie says “I use this, here's why” in a thread full of people asking, that moment converts. And unlike an ad, it doesn't expire when a campaign ends.
Paid ads
ad spend: $1,000Reach rented by the impression: the number only goes up while the money does. The moment the budget stops, everything stops with it.
Organic conversations
keeps compoundingOne genuine answer keeps getting found — in the thread, in replies, in search results — for years. Nobody is paying for that reach. It was earned once.
How we work
01 · Brief
You tell us what you're growing, who it's for, the angles that matter, and where you do — and don't — want to appear. One clear brief is all we need.
02 · Match
Our desk matches your brief to people who genuinely live on the right platforms — the ones who know how each community actually talks, because they're part of it.
03 · Create
They join real discussions where your product honestly helps, in their own voice, with the relationship disclosed. Never scripted. Never sprayed.
04 · Review
Every post passes a human review desk before it counts: on-brief, on-tone, disclosed, and inside your region rules. No exceptions.
05 · Watch
Your dashboard shows the work as it lands — every conversation, platform, region and the reach it earns. You watch it spread.
Full visibility
This isn't an agency black box you pay and pray into. Your dashboard shows what the team is doing — where they posted, the angle they took, how each conversation is developing, and the reach it earns. It feels like managing your own team, without having to build one.
Your dashboard · live reporting
this week40 conversations · 6 platforms · 4 regions
total reach: 0
Where we show up
Before anyone buys anything, they search, lurk and ask. Each platform has its own etiquette — a Reddit thread is not a LinkedIn post — so each brief is voiced natively, never copy-pasted across.
Where honest answers outrank ads — and stay ranked for years.
Quora
Where the same buying question gets asked, and answered, forever.
X
Where a good take travels further than any promoted post.
Where teams quietly decide what to try next quarter.
YouTube
Where comments under the right video convert better than the video.
Where a genuine story sticks longer than a sponsored one.
For companies
Your next hundred customers are in a thread somewhere right now, asking exactly the question your product answers. We make sure someone credible is there when they do — and that you can see it happen.
One product brief
You write it once. We turn it into platform-native conversations, each in a voice that belongs there.
A trained voice per platform
People are matched to your brief by where they genuinely live online — not by whoever bids first on a gig board.
Region controls
Choose exactly where you do — and don't — appear. Exclusions are enforced before a post can even be filed.
Reporting you control
Counts, links, reach, identity: each is a switch we flip together. See as much or as little as you want.
Join the team
If you're the person people already ask for recommendations — in a subreddit, a comment section, a community — this is that, with a real team behind you.
Steady, briefed work
No pitching, no bidding, no cold DMs. Briefs come to you, matched to the platforms you actually know.
Products worth recommending
Every brief is reviewed before it reaches you. You'll never be asked to hype something you wouldn't use.
Recognition for quality
Verified work is rewarded. The better your conversations, the more the desk sends your way.
Zero client wrangling
Our desk handles companies end to end — you focus on writing things people actually want to read.
The managed difference
You could source voices one by one on a gig marketplace — browse, negotiate, brief, chase, verify, repeat. Or hand one brief to a desk that already did all of that.
Trust & transparency
The reason organic recommendation works is that it's true. So the rules that keep it true aren't a policy document — they're built into the product itself.
Disclosure-first posting
Every submission requires an explicit disclosure confirmation before it can even be filed. It's a checkbox that can't be skipped, not a guideline that can be forgotten.
Agreements on record
Versioned agreements with immutable acceptance records — who accepted which text, when, from where. No he-said-she-said, ever.
Human-reviewed, every time
A person on our desk verifies every post against your brief before it counts. Off-brief or off-tone work never reaches your report.
Questions, answered straight
No — and that distinction is the whole company. Our people only join conversations where the product genuinely answers the question, they speak in their own voice, and every post discloses the relationship. If your product doesn't fit a thread, we don't post in it. Astroturfing gets accounts banned and brands burned; honest recommendation is what actually converts.
An ad is rented attention: it disappears the moment you stop paying, and people scroll past it on reflex. A genuine recommendation in the right thread is earned attention: it keeps surfacing in search, collecting replies and upvotes, and answering the same buying question for years. Many of our clients run both — ads for reach they can schedule, us for trust they can't buy.
Yes. Your dashboard shows the work as it happens — every conversation, which platform and region it ran in, the angle taken, and the reach it earns. You decide how much detail is surfaced, and every post you see has already passed our review desk.
Wherever your customers ask questions before they buy: Reddit, X, LinkedIn, Quora, YouTube and Instagram today, with more added as briefs demand. You choose the platforms per brief — and, just as importantly, the regions where you don't want to appear.
Because every campaign gets a real desk: a human who reviews each post, matches the right people to your brief, and reports back to you. That doesn't scale like a self-serve ad platform, and we don't pretend it does. We onboard a handful of companies at a time, on purpose.
Compliance is enforced before a post can even be filed: disclosure requirements are part of every brief, every submission requires an explicit disclosure confirmation, our desk reviews each post, and signed agreements with both companies and team members are kept on record — versioned, timestamped, auditable.
Request an invite
We onboard a handful of companies and team members at a time, so every campaign gets a real desk behind it — a human matching, reviewing and reporting your work. Tell us who you are, and we'll take it from there.